10 Questions About Your Digital Transformation Initiative…

I’m curious, you are a year or so into this digital transformation/culture change initiative… how’s it going?

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Here’s a line of questioning you can use to check on the awareness, urgency, and the alignment of the executive team involved in both the big “T” and little “t” imperatives:

1. Goals. What is the business reason/goal for this transformation? What are the key metrics used to measure degrees of success in the execution of this transformation?
2. Progress. How’s it going? What are you most excited about? What are you most concerned about? How are you feeling about the transformation? Where are you now compared to your baseline measures?
3. Consequences. What are the business consequences of not transforming successfully? On a scale of 1 to 10, how important/urgent is this? What if you don’t intervene and people just do (think, relate, act) as they have been doing to date? Specifically, if you don’t shift the culture, what is the impact on the two business units that generate the highest revenue/margin?
4. Ideal State. Do the executives who make up the leadership team have clarity about the ideal culture (vision) you are transforming to? Imagine if you woke up a year from now and…