A COURAGEOUS CULTURE NEEDS COURAGEOUS EXECUTIVE OFFICERS. CXO, YOU GOT THIS!?

Raphael (Raff) Louis Vitón
16 min readJul 30, 2019

CXO YOU ARE AFTER ALL, KNOWN AS A COURAGEOUS INDIVIDUAL & THE CULTURE IS A REFLECTION OF THE LEADERSHIP (PAST AND PRESENT).

Years of expertly-executed reorganizing and cost cutting have recently been exchanged for retooling and future-proofing the company against disruption, uncertainty and change. An increased ability to anticipate, adapt and respond more quickly will drive greater advantage for the organization, keep us healthy and strong for the road ahead.

“WE’RE SAYING & DOING A LOT RE: CHANGE/TRANSFORMATION”

For many months, the board and the CEO have been focused on a more generative and healthier balance of efficiency, velocity, flexibility, long-termism, sustainabla-bla-bla results, strengthening core yada-yada values, human capitabla-bla and clarity of purpose + profit bla-bla-bla. (Even if you believe in these “buzz words” — we all recognize that they can be a trigger/distraction.)

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Raphael (Raff) Louis Vitón
Raphael (Raff) Louis Vitón

Written by Raphael (Raff) Louis Vitón

We're always building something - let's focus on building what matters most. First things first, Build U. #iamaninnovationproject