image by Laura Sullivan Cassidy

Change/innovation is easier when…we see that our current level of expertise has a short shelf life.

Raphael (Raff) Louis Vitón
5 min readFeb 7, 2019

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Change is easier when…we can see our knower mindset not knowing a thing.

Our knower mindset is an UNSOBER mindset. Our knower mindset undermines our intentions, our values and our walk…because it creates an illusion of sobriety and a toxic fabrication of the truth.

Our knower mindset is more UNSOBER than when the mind is under the influence of alcohol, hallucinogenic drugs, psychoactive drugs, psychedelic drugs and other mind-altering substances. At least with these known intoxicants, there is some acknowledgment of our UNSOBERNESS.

Our knower mindset disguises an overvaluation about knowing (especially in the face of VUCA/BANI) and preserves a fallacy about the value of knowing (e.g., knowing about our cognitive biases is not enough to overcome them. See The GI Joe Fallacy).

In successful corporations, we value knowledge, expertise, best practices, proficiency, hiring people with answers, etc., — “knowledge is power,” as they say. So are you saying that “knowing” is bad?

“Of course not. We believe that knowledge is fundamental to business success. The knower mindset has nothing to do with knowledge,”…

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Raphael (Raff) Louis Vitón

We're always building something - let's focus on building what matters most. First things first, Build U. #iamaninnovationproject