CULTURE CHANGE ROI: CONNECTING CXO COMPENSATION TO CULTURE CHANGE & BUSINESS OUTCOMES
4 min readJan 27, 2020
CXOs can’t afford to be dabbling and hacking at culture change any longer. There’s too much at stake. Think about it: if you DON’T shift to a more creative, agile and collaborative culture, what’s the impact on the two business areas that generate the highest revenue/margin? If you DO shift, what’s possible?