CXO, YOU GOT THIS.

CULTURE CHANGE ROI: CONNECTING CXO COMPENSATION TO CULTURE CHANGE & BUSINESS OUTCOMES

Raphael (Raff) Louis Vitón
4 min readJan 27, 2020

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CXOs can’t afford to be dabbling and hacking at culture change any longer. There’s too much at stake. Think about it: if you DON’T shift to a more creative, agile and collaborative culture, what’s the impact on the two business areas that generate the highest revenue/margin? If you DO shift, what’s possible?

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Raphael (Raff) Louis Vitón

We're always building something - let's focus on building what matters most. First things first, Build U. #iamaninnovationproject