Engagement = Culture “for Dummies”

20 Qs to test and strengthen your CQ (cultural intelligence)

Raphael (Raff) Louis Vitón
7 min readDec 7, 2020

You’re no dummy. I’m not saying that measuring engagement is dumb either. I think measuring engagement is essential when it comes to culture. I’m saying that calling engagement the same thing as culture sounds dumb when it’s coming from world-class, corporate professionals responsible for improving company performance, engagement, diversity, equity and inclusion.

Saying that engagement is the same thing as culture is like saying that CTOs are the same as CIOs; or it’s like saying that revenue is the same thing as income; that’s not what a high business IQ sounds like.

The expertise of both CTOs and CIOs is essential to executing on the company’s digital strategy — but they are not interchangeable. Similarly, revenue and income are both useful in determining the financial health of a company, but they are not interchangeable — nor are engagement and culture interchangeable.

“___for dummies” is a Wiley brand with the intention of providing “learning made easy”. This article is not about “___for dummies” products. In the case of organizational culture-related topics, most…

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Raphael (Raff) Louis Vitón

We're always building something - let's focus on building what matters most. First things first, Build U. #iamaninnovationproject