Our Culture Matters

Most senior leaders naively think their company has got it under control. (Here’s how to check on your own culture competency.)

Raphael (Raff) Louis Vitón
11 min readJul 23, 2020
RAFFVITON.COM

After 20 years of corporate scandals, cover-ups and all the hype for “feel-good” stories about company cultures, a majority of executives say they believe that culture does matter.

Some senior leadership teams (SLTs) even say that their culture could be their most important strategic advantage and differentiator, rich with all the business benefits (e.g., attracting the best talent, higher retention, higher satisfaction, stronger Ex results, stronger Cx results, greater adaptability/velocity, more sustainable growth). Most of us can see ourselves as part of a more humanistic, more open, more understanding SLT compared to the previous command and control SLTs that came before us (especially compared to those that were recently in the headlines). Some of us are more evolved than others on the SLT (and that one CXO is still a real “piece of work”)… but still most of us are very committed to supporting the CHRO/CPO in creating a remarkable company culture. Our culture matters; we think our company has got it under control.

“Isn’t it pretty to think so?”

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Raphael (Raff) Louis Vitón

We're always building something - let's focus on building what matters most. First things first, Build U. #iamaninnovationproject