Why Business Leaders Should Not Support/Sponsor Their Organization’s Culture Change Effort…

5 solid chocolate bunny predictions

Raphael (Raff) Louis Vitón
7 min readApr 3, 2021
source: delicious

I would NOT expect most business leaders to support the organizational change efforts that “HR” typically implements… neither should you. Most culture change strategies are like “hollow chocolate bunnies” not solid ones.

CHROs/CPOs don’t like hearing that. At the end of this article I will suggest that there is a more effective solid “chocolate bunny” emerging trend — 5 predictions that CHRO/CPOs love, because it makes culture change a whole lot easier and more rewarding.

At the same time, I tell the CHRO/CPO themselves to be careful… “whatever you do, do NOT accept personal responsibility for those so-called enterprise-wide, optimistic transformation outcomes that are listed in that multi-year charter being used to justify the org transformation funding; it is a CHRO/CPO trap.”

CHROs/CPOs also don’t like hearing their fellow business leaders say:

“This culture change stuff is too soft — it’s too touchy feely — we don’t have time for this.”

The Exec/BU leader is usually right though (usually but not always)— most culture change efforts are…



Raphael (Raff) Louis Vitón

We're always building something - let's focus on building what matters most. First things first, Build U. #iamaninnovationproject